the NYC Marathon  "You Make it a Marathon"

Our #1 priority was to create a Interactive Social Activation. Since all runners were already registered for the event, our task was to turn out the spectator's en masse, reminding viewers that a marathon can't happen without them.

The Solution: LET SPECTATORS RUN THE MARATHON ON OUR SITE.

So we launched an aggregator site to collect and sort all the IMAGES, TWEETS and POSTS that are taken and tagged on November 3rd, the day of the race. Using Google StreetView site visitors will be able to navigate the marathon route populated with the live feed of the photos tagged:

#RUNNYC   |   #TAGTHEBIB

 ON THE DAY OF THE MARATHON, SPECTATORS COULD PARTICIPATE BY TAGGING THE BIB NUMBER ON THE RUNNERS. 

AN AGGREGATOR SITE DISPLAYS IN REAL-TIME. 

YOU CAN ALSO PARTICIPATE FROM HOME WITH A FULL GOOGLE MAPS POWERED 3D TOUR OF THE MARATHON ROUTE. 

YOU COULD "RUN" AT YOUR OWN PACE FROM YOUR SCREEN. YOU COULD ALSO VIEW OTHER PICTURES PEOPLE HAVE TAGGED ALONG THE WAY.

EXAMPLES OF RUNNERS AS THE #posts POPULATE THE SITE. 

PRINT & OUT OF HOME