Bud Light — Chris Holzfeind

Social / OOH/ Press:

Bud Light implemented custom labels that showcased the spirt of what it means to be Up For Whatever. We took that and ran with it by implementing a platform where millennials could customize their own Bud Light labels and slap them on where ever they are enjoying Bud Light. This grew campaign awareness and engaged with the target in a natural setting.

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Bud light - 'SUmmer Bucket List' FILM

Summer Bucket list Campaign: We released a series of summer bucket list spots (aimed at millennials) that shows what it means to truly be up for whatever. Here's a couple of ‘em to get the idea.